Shares of GameStop (GME) surged 69% by a subreddit called WallStreetBets. In the battle between short-seller Citron Research and an army of Reddit-charged day traders, GameStop’s seemingly endless rally to an all-time high has given the stock’s bulls a win, though not without controversy.
The dead video game stock soared as much as 69.69% to a high of $72.88 on Friday, bringing its gains to over 100% this week alone. Trading in the stock was briefly halted due to high volatility. The stock last traded up about 35% to around $58.
The stock initially jumped higher last week after the company announced that Chewy co-founder and former CEO Ryan Cohen is joining its board. The news triggered massive short covering where hedge funds and other players had to rush in to cover their bets against the stock.
Meanwhile, retail investors also piled in, fueling the rally further. As of early afternoon trading, more than 92 million shares of GameStop have changed hands, quadrupling its 30-day trading volume average of 23.8 million.
Short-seller Citron Research has been vocal about the stock, saying buyers at these elevated levels are “the suckers at this poker game,” according to a Tuesday tweet. Citron said GameStop will fall back to $20 a share “fast.”
On Friday, Citron said it would not be commenting on GameStop any longer because of attacks from the “angry mob” that owns the stock.
The stock is up more than 250% in 2021 after a 209% rally last year.