ADT, Inc. (ADT) jumps 100% on alleged Google partnership

Shares of ADT, Inc (ADT) jumped 100% today on an alleged partnership with Google to incorporate their smart home security services business

The Google behemoth revealed today has invested $450 million in ADT, with a 6.6% interest in the security business. This deal will see technicians of ADT sell and install Google nest Smart Home devices such as cameras and smart displays earlier this year, which is scheduled to conclude in the third quarter of this year. The two target markets are said to be homes and small enterprises.

Yet Google says its Nest apps will soon become the backbone of ADT’s smart home. The search giant promises that their innovations would mean less false alerts, better event identification and higher ADT customer notifications. Google says ADT ‘s customers can also use the Nest Aware, its smart alerts and 30 days of event history recording subscription service.

Google and ADT Partnership

The companies will collaborate to connect Google and Nest products with their professional network for installation, service and monitoring, ADT said.

In 2021, ADT Chief Executive Officer Jim DeVries told Reuters that it is beginning to connect common devices such as Google Home Mini, Nest Thermostat, and Nest Wifi to the control center of its business.

Google will buy 54.7 million newly created Class B shares of ADT for $8.22 each with no voting rights, the Boca Raton, Florida-based company said in a filing.

ADT is backed by private-equity firm Apollo Global Management LLC, which owns 83.5% of the company, according to Refinitiv data.

Each company will commit an additional $150 million for co-marketing, product development, technology and employee training, ADT said.

Is ADT a good investment?

Shares of ADT appear to be a very good investment option, the Money Midnight Indicator is expecting its price to increase considerably in the next several months. The majority of the metrics point to this investment being highly attractive.


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Jay Lorrence
Investor of 12 years and Managing Editor of Money Midnight, a news outlet focused on highly profitable investment ideas and bold underground research.
Articles: 232

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